What Marketing Means to Us – and You!

Creative

Create . Communicate . Connect

At Studio C & Co., we believe in a collaborative style (hence, the “& Co.” in our brand) and hope to contribute to the community with our commitment and passion.

The crux of developing the right strategies stems from thorough understanding of what the client needs, wants and devising ways to achieve the results they hope for.

Walking the journey together while offering support and an exceptional experience, just like a friend who cares from the heart.

Every marketing initiative is unique, and we are happy to tailor-fit a package to suit your needs. Here is a non-exhaustive list of how we can help brands and businesses deliver results.

Effective Marketing Strategy 

Strategic Counsel

The marketplace we live and work in today has become multi-faceted. Consumers are becoming knowledge-driven and are bagging purchases from multiple platforms. As our world converges alongside the explosion of technology, brands and consumers are coherently going through change in communication efforts, in a bid to stay within sight of consumers.

According to Jim Lecinski, (Vice President, US Sales & Service, Google) and the ZMOT Handbook: Ways to Win Shoppers at the Zero Moment of Truth, it is no longer a direct purchase route where the consumer walks into a store and buys the product. These days, the sales funnel has transformed into a multi-channel journey, and this poses a new phenomenon to companies and brands.    

Today, the shopper seeks information over the Internet, reads reviews from influencers and bloggers, looks for credible sources of information through online articles, lives and breathes social media such as Facebook and Instagram, and are served with skincare ads appearing on their screens.

The consumer buying decision process has evolved without a doubt. And as a business owner, or a marketer – what does these changes mean for you? How can you reach your customers more effectively? Is it necessary to be on all platforms? With Facebook, Instagram, WeChat, bloggers, forums, events, seminars, how can you maximise your marketing dollars? The elements of an integrated marketing strategy, Return on Investment (ROI), product positioning, branding and content marketing are part of the equation for businesses to sell themselves in this dynamic environment.

THINK! Integrated Marketing + Digital Marketing, Social Media Management, Lead Management, Consumer Insights and Analytics

• Campaign development to execution
• Social media strategy and Copywriting
• Blogger and influencer engagement
• Content Marketing Strategy
• Social Media Management
• Brand Development & Style Guide

Effective Branding Strategy

Brand Initiatives

“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.”

John Cook, co-founder of Intuit, director of eBay and Procter & Gamble

Brand strategy goes beyond the visuals of a brand logo and its tagline. A brand is an extension of your company and its products, and represents how you want it to be perceived. In short, it contributes to the first impressions of what your brand represents, or how it makes others feel about themselves. Just like we hope to make a good impression at an interview, seven seconds is all it takes to evoke the right (or wrong) emotions – and that is crucial when it comes to attracting consumers to choose your products over your competitor’s.

How can an effective branding strategy help your business?

Take time to understand your brand by assessing its strengths and weaknesses. Ask yourself these questions: What is your business trying to achieve? How can you value-add to consumers? What is the core purpose of your brand? How can you differentiate and sell yourself in the competitive landscape?

Marrying a cohesive brand strategy with an integrated marketing strategy allows you to synergise your communication touchpoints by leveraging on content marketing to achieve your desired ROIs.

THINK! Brand Development, Graphic Design, Brand Management

• Brand/Business Audit and Consultation
• Research and investigative ground work
• Logo creation and taglines
• Development of Brand Handbook and provision of logo image files

Effective Content Marketing

Content Marketing

Did you know that your brand plays the role of a storyteller?

Content marketing lets you take charge of what to tell and how to tell your story, with the goal of influencing consumer decisions and ultimately, driving a profitable consumer action. But what exactly is content marketing in this present day? What can brands do to achieve effective content marketing?

In fact, most brands have been contributing and/or creating content in one way or another. What they do not realise is – the objectives of content marketing, the importance of content quality and the use of appropriate communication channels – all these play strategic roles in getting your desired story heard.

Content marketing is akin to storytelling done with a full assessment of the business objectives and evaluation of the market sentiments and end-user journey. The outcome is the creation of high-quality, valuable content targeted to attract, inform, and engage with a specific audience or community, while subtlety promoting your brand to influence decisions.

Content is King, and distribution is Queen. What’s your story, and who is listening?

THINK! Copywriting, Article writing, Press Releases, End-User Journey

• Research, conceptualise and develop content based on client’s requirements and business needs
• Content creation and copywriting for both offline and online communication
• Brochure, Flyers Collaterals
• Printed publications
• Websites, blogs, digital and static banners

Effective Digital Marketing

Online Digital Marketing

While embracing the shift in consumer purchase decision patterns, brands should also understand the changes in consumer’s appetite for content.

According to Digital in 2016 report, global internet penetration is fast-approaching 50%. Across digital, social, and mobile media in 2016, the key statistics are:

• 42 billion internet users, totalling 46% global penetration;
• 31 billion social media users, delivering 31% global penetration;
• 79 billion unique mobile users, representing 51% global penetration;
• 97 billion mobile social media users, equating to 27% global penetration.

As reported by Infocomm Media Development Authority (IMDA), the mobile penetration rate in Singapore hits 149.1% as of April 2016. With high mobile penetration rate in our country, convenience and accessibility to information increases since 65% of our population are active internet mobile users, where 66% of Singapore’s population are active social media account users in 2015. What does that mean for business owners and marketers?

As the consumer’s appetite for content embrace digital platforms, brands are aligning digital marketing strategies and internet marketing efforts to enhance their communication bridge with their intended customers.

THINK! Web Design, Search Engine Optimisation (SEO), Blog Writing, Search Engine Marketing (SEM), Facebook, Instagram, EDM

• Customised mobile-responsive website
• Consumer-intuitive Web design and Navigation
• Social Media Management
• Faceboook Marketing
• Email Marketing
• Google Analytics and CRM integration